Olympic Commercials

As the Olympic games continue it is very apparent that all of the companies have gone with a similar theme, patriotism, standing behind your country and watching our athletes succeed. The ads through the games have been heartwarming, motivational and have created a sense of relationship with the athletes and the viewers behind the screen. Companies have taken multiple athletes including Cassie Sharpe, Marc McMorris and multiple others and have made them relatable and viewers feel a sense of relationship and pride in their National teams. One of my favourite ads through these games has been an ad that Canadian Tire executed, it was done throughout the games. Athletes opened up a large door and on the other side were their friends and family at home on the screen. These athletes have a huge support system and not all of them are able to make it to the games, Canadian Tire made it possible to live some of this excitement with them and it was very heartwarming. In my eyes, Canadian Tire was able to showcase that behind every athlete is a huge support system that they would not be where they are today without them.  

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